The Poet as Economic Powerhouse

Robert Burns is worth £203 million to the Scottish Economy – yet he is an untapped resource. In Austria, Mozart generates £3.5 billion for the Austrian economy, demonstrating how effective cultural tourism and marketing can be. Professor Murray Pittock, one of our leading cultural thinkers and Pro-vice Principal of the University of Glasgow, explains how the poet could power our economic recovery. Professor Pittock will deliver his talk via Zoom and be available for questions afterwards.

This online talk is brought to you by The Robert Burns Ellisland Trust who are working to turn Ellisland Farm into a first class heritage asset, creative learning hub and visitor centre for the South of Scotland.

The Robert Burns Ellisland Trust is a Scottish Charitable Incorporated Organisation SC049973 This event is free to members of the Robert Burns Ellisland Trust. Non members pay £3.00 plus a small booking fee with all money raised going to support the charity safeguarding Ellisland Farm, the only home built by Burns and the birthplace of Auld Lang Syne. To join the Robert Burns Ellisland Trust for just £15 go here

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The Poet as Economic Powerhouse